Key points

  • Shaikha Robo Securities has introduced Tijori Robo Investing, a digital robo-advisory platform for retail stock market investors.
  • The platform uses technology to create structured portfolios based on individual risk profiles and financial goals.
  • While the system automates decision-making, clients must approve every trade before it is executed through Chase Securities Pakistan.

Retail investors in Pakistan now have access to a technology-driven investment tool following the launch of Tijori Robo Investing by Shaikha Robo Securities (Pvt.) Ltd. According to the Business Recorder, the SECP-licensed advisor designed the platform to help individuals build and manage long-term stock portfolios through a simplified mobile interface.

Key Details

The platform operates by guiding users through a structured process that includes risk profiling and the creation of professionally designed portfolios. Business Recorder reported that the system aligns investments with a user's specific financial circumstances, time horizons, and tolerance for market volatility. This removes the need for users to manually select individual stocks or manage complex asset allocations.

According to the report, while the robo-advisor provides the framework, the final decision remains with the investor. Clients are required to approve every trade before execution. The advisory services are handled by Shaikha Robo Securities, while the actual brokerage execution and custody of funds and securities are managed by Chase Securities Pakistan (Pvt.) Ltd. within a regulated environment.

Shahzeb Shaikha, CEO of Shaikha Robo Securities, told Business Recorder that the platform is intended to eliminate the "guesswork" often associated with market movements. He noted that most people prefer not to spend their entire day studying stocks or monitoring every price shift.

Context and Impact

The introduction of robo-advisory services marks a shift toward digital-first wealth management in Pakistan’s financial sector. By automating the portfolio management process, the platform aims to attract both first-time investors and existing market participants who seek a more disciplined approach to the Pakistan Stock Exchange.

According to Business Recorder, the integration with a regulated brokerage ensures that client assets are maintained in a secure environment. This technological approach is designed to lower the barrier to entry for retail participants who may have previously found the stock market too complex or time-consuming to navigate.

Summary and What Next

Tijori Robo Investing is now available as a mobile experience for those looking to formalize their investment strategies. The platform is designed for both new entrants and seasoned participants who want a technology-led framework for their capital. It remains to be seen how quickly retail adoption will grow in a market traditionally dominated by manual trading and high-net-worth individuals.